Retail and ecommerce companies use Meta Business Messaging (i.e., Messenger API or WhatsApp Business Platform) to make their customer care more efficient and engaging.2 With customization and chatbot functionality built with the help of a third-party partner, the majority of customer inquiries through Meta Business Messaging can be answered through automation. When a live agent is required, answers are provided efficiently, given concurrency. With Meta Business Messaging, organizations build upon care and drive revenue through increased purchases and average order values (AOVs). Meta Business Messaging is well known with a preexisting network of users, helping retain current customers and attract new ones.