In today’s digital-first world, customers expect their login experience to be private, secure and effortless. Because users now have endless online options, they are impatient with time-consuming and inconvenient login experiences. Being prompted to reset a password or create an account with a long form will often result in customer abandonment and revenue losses. Further complicating this challenge is the fact that companies are building more and more custom applications. To stay competitive, many are rolling out new mobile apps, community platforms, e-commerce enhancements, omnichannel applications, and more. With the increasing volume of applications and services that companies now provide, customers need secure, speedy access to an ever-growing number of digital platforms.