Search is a strong driver of sales and revenue. Amazon’s conversion rate shoots up 6x when visitors do a search (for Walmart 4x, and Etsy 3x). Research shows that retailers in general see advanced search see over 2x higher conversions with advanced search. One of the fastest ways to accomplish these results is searchandising: curating search results to promote products, align those results with business goals, and track how users are interacting with online store offerings. And yet, merchandisers and e-commerce strategists don’t use searchandising nearly as much as they should.