Video is an increasingly powerful medium for creatives in the marketing and advertising industry. This growing potential is fuelled both by dynamic video creation tools and the huge audiences that are available to brands through their phones and other video-enabled devices. Yet there’s no doubt that the process involved presents significant challenges. Often cumbersome and time-consuming, files can still take hours to download, review, edit and share. This has created an efficiency crisis in video creation that if overcome will unlock significant time, resource, and cost savings.