If plan A doesn’t work, the alphabet has 25 more letters – 204 if you’re in Japan.

For FMCG supply chains, current market forces demand a shift away from plan A. That’s not to say the tried-and-true approach of using ocean freight with road freight no longer works. It does. However, there are certain times when FMCG businesses require extra support from other modes of transport.

Here’s where air freight comes into the equation. It’s an alternative logistics solution that allows FMCG businesses to combat challenges with added flexibility, speed, reliability and control.

So, alongside industry research and analysis, we’ve spoken with Maersk’s leading FMCG experts to understand more about when air freight can be that plan B. To help us do that, we’ve focused on two key subverticals:

1. Food and beverages
2. Home and personal care

In this guide, we’ll look at both in detail, with emphasis on the scenarios where it makes business sense to integrate air freight into the supply chain setup.