Email marketing in 2025: Benchmarks and best practices

Stop guessing and start winning. Join Campaign and Acoustic for an exclusive webinar that cuts straight to the data you need to know. We’ll reveal key findings from the 2025 Marketing Benchmark Report and give you a clear, no-nonsense look at how your email performance stacks up against the best in the UK and Europe. This is your chance to get ahead by measuring what matters and learning how to fix what isn’t working.
This session is packed with actionable insights. We’ll dive into the core metrics – from open rates to unsubscribe rates – and show you exactly why some campaigns succeed and others fail. Acoustic’s expert Caroline Henno will share proven strategies for boosting deliverability, using data for smarter personalisation, and leveraging automation and AI to transform your results. Don’t just follow the trends, get the data and the strategy to lead them.

Tune in to learn:

How your email performance compares to industry benchmarks in the UK and Europe.
The simple, effective steps to improve your open, click-through and bounce rates.
Why focusing on data hygiene and deliverability is your most critical task for 2025.
The power of personalisation and automation to redefine your marketing efficiency.

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