When it comes to building Customer Identity and Access Management (CIAM) into your app, it’s not always a straightforward process. You could build it in-house, but that takes time, money, and your development team’s energy. You could buy a solution, but you’re worried that it might not fit your organization’s specific needs. You want a solution that is robust, flexible, secure, and that doesn’t impede the in-app customer experience. That’s where Okta Customer Identity comes in.