How might bots turn Holiday Shopping 2020 into a #BotFriday disaster? Marketers could be wasting on average $7M per year on fraudulent paid media interactions. This year’s holiday shopping season has the potential to be dramatically impacted by sophisticated bots in a number of ways

A new report from White Ops examines just how big a threat these sophisticated bots pose to retail and e-commerce organizations. Make sure your Black Friday campaigns don’t turn into #BotFriday by downloading our report today.