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2020 Magic Quadrant for Application Performance Monitoring (APM)

Gartner has recognized Splunk as a Visionary in the Magic Quadrant for Application Performance Monitoring (APM). We believe this first-time...

Application Management Racing Ahead of the Competition

Application complexity, emerging architectures and siloed IT infrastructures bring new challenges—and opportunities—to application management. Just as IT needs a management...

Continuous Application Performance Management SaaS and Software: Market Overview and Top Vendors

Competitive advantage and exceptional customer experience are driven by the development speed and quality of your applications. #ApplicationPerformanceManagement #SaaSandSoftware #DigitalTransformation...

A Beginner’s Guide to Observability

Gaining insights from your data requires more than collecting and analyzing metrics and logs. With the acceleration of customer and...

Fast-Track Your Multicloud Monitoring Initiative

With cloud adoption on the rise, businesses have been transitioning to hybrid and multicloud environments at an incredible pace. In...

Technology Industry Roundtable

With the advent of cloud technology, subscription pricing models, and increased competition, hardware, software, and SaaS companies all have doubled...

3 Tips for Building Modern Data Applications

If you're choosing the technology stack to develop your applications, or if your current stack is hindering your app development...

How Healthcare Providers and Payers Drive Outcome-Based Analytics

Healthcare data is growing at an astronomical rate, prompting a new era in healthcare organizations. However, this presents the challenge...

Moving from Basic to Advanced Marketing Analytics

Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales,...

5 Ways to Achieve Deeper Personalization with Data

If you’re a marketer, connecting with customers in a personalized, meaningful way is your top priority. Engaging with customers is...

5 Tips for Implementing a Customer Data Platform

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and...

5 Best Practices for Bringing Together All Your Marketing Data

For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that...